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The Business area of Linkup is intended as a resource for anyone already running a small business, in the process of starting one, or considering a move toward creating and running their own small business.
Resources for this area will include:
- links to upcoming events
- book recommendations
- video of presentations
- links to outside resources
- bulletin board
Previous events in the Small Business Series Small Business Fundamentals
Monday, January 11, 2010 Small Business Seminar: Businesses Run by Linkup Members
Wednesday, January 13, 2010 Discuss & Get Help with Your Idea for a Business
Wednesday, January 27, 2010
Recommended Books
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." details on Amazon
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. details on Amazon
This powerful, revised edition of David Aaker's enduring classic helps managers institute long-term business. Presenting a new chapter on strategic positioning, which places a face to the business strategy for customers and for employees, Aaker shows how it can play a powerful role in crystallizing and clarifying strategy, driving strategic initiatives, guiding communication strategy, and supporting the organizational structure. details on Amazon